CONTENT MARKETING
THAT MATTERS
The game of keyword stuffing has no winners. Use your brand voice to make meaningful contributions to real-world conversations and offer the solutions your target consumers didn't even know they needed.
HUMAN-CENTRIC,
ROBOT-APPROVED
HOW IT WORKS:
Don't get penalized for generic, spammy, or unnatural-sounding copy.
Strategic content support is all about consumer education, connection, and brand trust.
01.
Find your brand voice.
Whether you have an established brand identity or are ready to explore, I become an expert in your organization's unique voice.
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Using analytics and insights, I identify the unmet needs of your most valuable consumer segments and create content that speaks their language.
02.
Befriend the machines.
You can't help humans if you're buried on page 2 or banished to the spam folder.
I optimize your marketing content so that it plays well with robots to rank higher, go farther, and show up for the digital explorers who will benefit from it most.
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03.
Reach the right humans.
Clicks, views, and impressions are cool. Conversions are ice cold.
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Contextual marketing strategies allow me to support your brand's audience at every stage of the buyer's journey, from awareness to consideration to decision.
